In 2018, River Run Dental Spa has received Invisalign Platinum status for their Richmond, VA Invisalign expertise. It seems to be the case that more and more dentists are offering Invisalign but it is rare to see a dental office get to the platinum level. Most dental offices are doing a few Invisalign procedures a month while leaving the more complicated cases to specialized orthodontists.

It will be interesting to see if more Richmond, Virginia area dentists attempt to push Invisalign along with basic family and cosmetic dentistry services. Most dentists do regular teeth cleaning, tooth extractions, crowns, tooth whitening and X-Rays but the barrier of entry into Invisalign is often too much for them. With this being the case, they would much rather refer Invisalign patients to an orthodontist they went to dental school with.

The issue with referring these patients is they can sometimes be referred to other dentists from the orthodontist. Almost every orthodontist office in Virginia and throughout the east coasts is within walking distance of a Pediatric Dentist office or a family dentist office. This is why some dentists find it risky to refer patients to anyone that does not have a strong personal and business relationship with them.

We will continue to monitor which dentists receive Platinum (or higher) status when it comes to Invisalign. Unless you are already a dental office that offers Invisalign, it is likely too late to enter into this type of business. There are way too many other dental and orthodontic professionals that are already ahead of a practice that is getting started in late 2018.